You may have heard the oft quoted Lord Leverhulme statement
"half my advertising works, only I don’t know which half." Point9 is dedicated to helping you maximize your marketing spend, and helping you know which half is working, and most importantly why.

Point9 is a research and analytics company dedicated to uncovering insight from your consumer databases, your company’s media schedules and relevant external sources. We help our clients to leverage mountains of data and create usable business insight to create competitive edge. Our clients out-smart, they don’t out-spend.

Using sophisticated statistical techniques to across a range of areas, we understand, among other things: marketing and media effectiveness, customer value and attrition, and pricing effects. We use a wide range of consumer insight tools to add power and accuracy to your targeting and activity, and work closely with marketing departments as well as your media and planning houses to maximise your media spend.

Point9 believes in the goal of continually improving on your marketing ROI, and helping to create a culture of effectiveness across your marketing function –all staff and associated agencies become dedicated to delivering results.

Delivering more than mere information, Point9 delivers strategic insight into your understanding of your target markets, and offers finance friendly marketing know-how that can bring these occasionally antagonistic departments together.

 

6 Bay Street,
Port Melbourne VIC 3207
P: (03) 9645 1681
E: info@point9.com.au